Enterprise Campaign Orchestrator: Redesigning enterprise marketing operations into a modern campaign operating system.
Redesigning a legacy enterprise marketing platform into a modern campaign operating system that reduced workflow complexity, improved usability, and enabled Fortune 500 marketing teams to launch omnichannel campaigns significantly faster.
Year
2025
Role
Lead Product Designer
Project Type
Enterprise SaaS · Marketing Technology · Customer Experience
Duration
July 2024 – August 2025
Overview
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Executive Summary
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Understanding the Business
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The Problem
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Research
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